Listen + Coach
Hears the moment. Surfaces the answer.
The prospect says "your competitor came in at $48K." Three seconds later, a card lands on the rep's screen with your real differentiator and the TCO reframe. Pulled from your battle cards, grounded in the deal's history, invisible to the prospect.
- Pricing pushback → ROI counter from the KB
- Competitor named → differentiator card on screen
- Discovery beat skipped → next question, suggested